- This is a show-open concept for Nat Geo's reality show, Alaska State Troopers. Completed for Austin Shaw's Multiplatform Media Brand Packaging class at SCAD- Spring 2013.Music by Tony Anderson - "Tension"
Footage from the original series "Alaska State Troopers" on Nat Geo.
- ABOUT THE SHOW
- "Follow one of the toughest law enforcement agencies in the nation, patrolling alone on unforgiving terrains. Responding by land, air, and sea–with backup sometimes days away–these troopers patrol hundreds of miles of rugged terrain in bone-chilling temperatures to protect the people and wildlife of Alaska. Whether it's overturned snow machines in 22-degree weather, violent chainsaw crimes, volatile fishermen zigzagging down waterways, thieves stealing essential village items, moose-hunting checks, gunman confrontations in the wilderness, or intoxicated gold miners blocking roads–being prepared for anything is just part of the job."
- CURRENT BRANDING
- "SECURITY BLANKET"The officers featured in Alaska State Troopers are protectors and enforcers. But with so few men and so much land to patrol, each trooper is assigned to a large spanse of terrain. The troopers are spread thin over Alaska, creating a figurative "security blanket" that folds over mountains and rolls over valleys. This "blanket" connects everything together, like a thin web. While remaining authoritative, it also implies the warmth and safety that the officers bring to the Alaskan citizens.In our show open, we depict this "security blanket" through the constant suggestion of an organic grid interacting with the vast, isolated landscape. The grid also emphasizes the technicalities of the troopers' job. While this grid element is always suggested, we also wanted to depict the variable element: the weather. We carefully chose footage from the television show that emphasized the turbulence of the Alaskan climate.
- LOGO RE-WORK
- Quadon Ultra Bold