This work was completed in 2009 and was one of Unisono's largest accounts that year. Unisono was appointed as chief brand consultants to the project and were tasked with strategically realigning the brand to a more considered core. After initial strategic work was done, the creative work flowed and the positioning of 'the Knightsbridge of Doha' was formed and approved as the forward direction strategy for the brand. The creative is all based on the concept of 'The Story'. The master plan was all designed around a concept of social space. We suggested that social space is essential for sharing lives and stories and hence the concept for the promotions work.