- We were recently commissioned to develop a new identity for a Riyadh-based company called Al-Sultan. Our idea was to combine Arabic typography with some of the images associated with the word ‘Sultan’.
- Mood board
- The crown is an important part of a Sultan’s appearance. We started by looking at different types of crowns worn by Sultans throughout history and arrived at an abstract shape that represented said crowns, using that as our starting point.
- We then took our calligraphic text and modified it in the shape of the crown, with the intention of providing a more subtle representation than that which would be achieved via a graphic.