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  • The name - Arabic word - الصدارة  - meaning “the top one” in a way referring to consistency and sustainability, should reflect in positioning. The client wanted to position the brand as a lifestyle brand – the one that is with its users all the time, with their everyday important activities - think a businessman’s day. Modern, stylish, everyday fashion. Solid is the good word describing the brand personality.
  • The logo was inspired from the needles, which its the main elements used by the tailors. I arranged the needles in a way that presents the meaning of the name which its ''the top one''.
  • The Approved Option. This option was chosen by the client and the horse direction was up to the client request.