Al Nokhba (meaning the 'elite') is an ATIC (Advanced Technology Investment Company) initiative to train the best Emirati students for the future needs of the Abu Dhabi technology sector. Al Nokhba partners with ADEC (Abu Dhabi Education Council) and other global educational institutions to deliver high quality courses designed to excite and engage young students, encouraging buy-in of ATIC's mission to build a leading technology hub within the UAE.
Our brief was to refine and update the existing logo and to build a new Visual Identity system to differentiate the targeted academic age groups. A comprehensive set of Brand Guidelines were designed and developed to excite, inspire, educate and inform any future stakeholders or suppliers that partner with Al Nokhba. Highlighting a shared vision for the brand the guidelines were specific enough to uphold all strategic values of the new brand, but flexible enough to not compromise any future creative opportunity across all programmes and courses run by Al Nokhba.