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Bēhance

Al-Jazeera - Weather Style Frames

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  • فكرة التصميم تعتمد على إظهار الجانب الأنساني والعلاقة  المتنوعة بين حالات الطقس وتأثيرها على الأنسان
     
    أسلوب تجريدي يبسط العناصر مع المحافظة على نسب واقعية
    وهكذا يظل التصميم حديثا وجديا يتوافق مع المحطة الإخبارية 
     
       التصميم يستند على جذع شجرة، يحمل فصول السنة والأحوال المختلفة للطقس
    إخترنا هذا الرمز لما تمثله الشجرة من إنعكاس واضح لحالة الجو، فهي تتبدل مع إختلاف الفصول 
    .وتعبر عن إستمرار دورة الحياة طوال السنة
     
    !شكر خاص إلى رمزان النعيمي و لويس برانكو
  • Style frames design, part of a pitch for Aljazeera weather section.
     
    We created an abstract design that’s on one hand easily associated with Aljazeera channel ID and  spontaneously recognized by a viewer, keeping it smart - artistic - edgy - human centric.
     
    The concept supposed to highlight different weather conditions in different locations. Therefore we have proposed and created multiple islands, connected by tree bruches. In each scene, weather changes via different  landscapes and human activities effected by weather (spring, summer, autumn and winter). 
     
    The idea behind the graphic style for this concept was how weather playes big rolles in human activities as will as the envionment .
     
    We understand that this peace needs to fit within a serious news channel, and the biggest challenge of this job is presenting original and very different treatment from classical weather idents.
     
    Special thanks to Ramzan Alnoimi and Luis Branco!
  • OPTION 1
    Bight landscape - Wide Camera - General view
  • OPTION 2 - Frame 1
    Darker Mode - Lower Camera - Closeup on details
  • OPTION 2 - Frame 2
    Darker Mode - Lower Camera - Closeup on details
  • Concept Development
  • Concept / Director / Art director / 3D
    Wissam Altroudi
    Firas Ershead
    Luis Branco
     
     
    Thank you!
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