April 2013 I was asked by BBDO Impact Proximity (Dubai), to create a design conecpt for the website & mobile app pitch of Al Arabiya English. Al Arabiya News Channel is a 24/7 free-to-air news and current affairs satellite channel. It was launched in 2003 and soon became the news source of choice for Arabs seeking credible news and information about the Middle East and the world beyond.
The revamped Al Arabiya English should showcase the best of the site’s content in a more user friendly and effective way. The main idea was to create a design which featured prominent visuals, big typography and the ability for the user to costomize there own homepage.
BBDO Impact Proximity won the Al Arabiya pitch.