- Akrimax Pharmaceuticals Brand Development
Finding a Voice That Is Not Only Heard--But Listened To - It wasn't enough that Akrimax Pharmaceuticals was a new company in an already crowded marketplace. But, it also was proposing an entirely different approach to the way pharma is done. So, finding a brand voice that not only could be heard above the roar of competitors, but that also conveyed this new approach to business in a way that generated confidence was a challenge to say the least. But, it was a welcomed challenge and one that was met with resounding success.
I wrote this manifesto to provide the client a context for the "This Way" concept--which would eventually evolve into "A Better Way Forward."
This adcept--as well as the three that follow--brought "This Way" to life for the client and showed them how it could be used as a platform to address the four areas that were of key importance: treating metabolic disease, maintaining tight standards of control, putting patients first and demonstrating an independent spirit.
- This is the home page of the Akrimax website. It was written (by me) and designed (by a team of amazing designers) to deliver the company's "Made in America" story with warmth, insight and confidence.
- Akrimax wanted a corporate capabilities brochure that provided details without sacrificing the simplicity of its very compelling brand story. That's what this piece delivers. This panel and the four that follow are excerpts from the brochure. To see the complete piece, email me at kmlashley@nc.rr.com and I'll send you the PDF.
- The company wanted to promote its capacity to partner with clients in helping them get their high-potency drugs to market. So, this direct mail piece was developed specifically for that purpose. (See below for the copy on back.)
Discuss This Project: ( comments)