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Bēhance

  • The Aizone Fall/Winter 2013 campaign is focused on bold colorful typography and positive and exuberant energy which reflects the dynamic, vibrant nature of the brand. They debuted the typography through colorful face painting with positive inspirational maxims "Play Hard", "Make Your Luck", "So It Goes", "Go Go Go" and "Be Free". Working with renowned body painter Anastasia Durasova, we painted the models' face with strong geometric graphic and bold playful typography.
     
    Art Direction, Design: Sagmeister & Walsh 
    Makeup: Anastasia Durasova 
    Photography: Henry Hargreaves
    Production: Group Theory / Ben Nabors
    Retouching: Lutz & Schmidt
    Hair Stylist: Gregory Alan
    BTS Video: Brian Petchers