Aircraft air company Branding & Ad campaign
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ISKRA: «Airplanes for people»In December 2007 ISKRA created concept, brandname and identity sysytem for the private company “AirCraft”, which has private-pilot schools, airplanes filling and repairs service, and hangars.
The concept of “AirCraft” brand is based on idea of closeness and availability of air service, in other words - airplanes for people. Human-looking winged machine is reflected in identity system and print campaign. The Agency made drawing posters in a style of old American ads to expose positioning as “comfortable and reasonable company”.
The concept of “AirCraft” brand is based on idea of closeness and availability of air service, in other words - airplanes for people. Human-looking winged machine is reflected in identity system and print campaign. The Agency made drawing posters in a style of old American ads to expose positioning as “comfortable and reasonable company”.