Based on their tagline everyone can fly, we've came out with a campaign that allows people who never fly before to experience their first flying experience with airasia for free.
The creative approach is to use the things that you can only find in the airplane to tell the first flyer experience in the airplane such as :
1. accidently kiss the window while they put their face too close to the window while seeing the scenery from the air.
2. the first time fasten the airplane seat belt.
3. the first time using the airplane lamp.