This game and drove traffic from banner ads within Facebook and within the larger campaign ad buy. ‘Jump Seat’ inducted you as part of the flight crew and had you recruit your Facebook friends and jet off to exotic destinations together. As part of the “Making Flying Fun Again” campaign, the kiwi airline tasks players to complete various missions to gain energy and unlock new fast-paced adventures across the South Pacific, Europe and Asia.

Players could upload pictures to create their own custom avatar. As an Air New Zealand flight crew member, players answered trivia questions, played mini games and completed onboard tasks to graduate to higher levels and more distant destinations.

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KiWeets was an online promotion developed for Air New Zealand. The promotion used Twitter as a platform to promote a trivia game that would reward both casual and competitive players. Players followed the @KiWeets Twitter alias and received trivia questions about New Zealand and Air New Zealand products at random times daily. Players with correct answers were entered into a daily drawing for a free round-trip flight to New Zealand (29 trips total).

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Travelers in the Los Angeles area knew that Air New Zealand flew to New Zealand and Australia, but not many were aware of the airline’s direct flights from LAX to London. In the online campaign that ws developed, the focus was on Air New Zealand’s unique onboard concierge staff who provide such stellar service, travelers would “pray for delays.” With the theme of “reLAX to LONDON,” we helped consumers envision how their vacation would begin the moment they stepped aboard the plane. Banner ad viewers clicked through to learn more at a microsite, entered a contest for free tickets, and got a taste of ANZ's notable concierge service in the format of an iPhone app that would help them navigate London the Kiwi way.