Air Liquide S.A., or Air Liquide, is a French multinational company which supplies industrial gases and services to various industries including medical, chemical and electronic manufacturers.
The following is a proposed re-imagining of their corporate brand. The main objective was to create a dynamic living identity that could be applied along the different corporate branches. The main identity system is based on the digital conceptualization and modeling of a gaseous system whose behaviors fluctuates according the different sectors of activity. The resulting brand is organic, modern fun and flexible.