Advertiser: Aids Concern
Creative Agency: TBWA\ Hong Kong
Executive Creative Director: James Procter
Group Creative Director: Esther Wong
Creative Director: Ken Hui
Associate Creative Director: Mike Wu
Senior Copywriter: Fung Chan
Art Director: Alan Wong
Agency Producer: Norah Shum
Director: Eggtart Chow@Answermark
A TVC to drive numbers of HIV tests amongst heterosexual males by highlighting exposure awareness and proactive testing to eliminate fear of infection.
