AhnLab Brand eXperience Desgin
AhnLab is South Korea’s representative security company with high brand value which
possesses global level of technology. Before holding ISF(Integrated Security Fair) 2011 conference,
which proposes issues of new security threats and its counter plans, AhnLab recognized
the lack of brand communication strategy and design unity. Therefore, the company
has tried to become a security solution company with global competitiveness through building
clear brand identity by newly defining design system of inconsistent brand.
First, We analyzed the company strengths and their management plan to find the brand design solution.
Through this process, we drew a brand concept of “Flexible Security Solution”
as an action for various security offenses and set ‘Tangram’ as a design concept to articulate it.
‘Tangram’, which can produce infinite models with 7 modules, represents AhnLab’s total security
solution to creatively respond for unexpected security offence. Through ‘Tangram’s flexible
combination, we made the image of huge wind wave for main graphic motive as a
figuration of the company’s leading security system’s innovative flow.
Redefined brand identity with the company’s vision and value is actively applied by AhnLab’s
various activity and external touch points. During the ISF2011 conference, hold by AhnLab,
design identity was found everywhere, such as in the invitation, website, exhibition space,
booth design, video image, etc. and they could successfully deliver the innovative and leading brand
image to their business partners. The same concept is applied to their internal branding products such as
office calendar and diary, which shows theaim for the company’s active communication of the brand.
All planning & design: Plus X
Project Directing: Kyungdong Kim, Myungsup Shin, Seungwon Huh, Sabum Byun
BX Identity Design: Myungsup Shin, Jiyoung Yoon
Conference Design: Jiyoung Yoon, junhyuk Chun
Calendar, Diary Design: Dongwoo Lee, Jihoon Kim
Movie design: Seungwon Huh, Chunwoong Park , Junggun Park , Siwan Noh
AhnLab: Joungyoun Kim, boggyu Choi, Jihye Park, Jangho Yoon
Conference planning: Mplanners