Introducing the first part of Agusha's new campaign—a blend of animation and video.
It unveils the myth of the 'ideal' kid, who sleeps soundly, eats everything, talks on schedule, and, frankly, doesn't really exist.

Agusha knows better; real kids are curious, mischievous, uniquely different, and wholly loved. For generations, Agusha has been supporting the journey of raising such wonderful, real children.