- Agree/Disagree - BATNZ
TV Digital Print Outdoor Radio
- With the New Zealand Government looking to introduce plain packaging for tobacco products,
British American Tobacco turned to us for a through-the-line awareness campaign.
Its aim was to highlight the unintended consequences of the legislation and encourage
a strong national debate on the issue.
- Australian Laws
- International Trade
- Personal Responsibility
- What products will be next?
- The campaign website allowed people to engage with our creative, read press realises and detailed reports on the issues as well as voice their opinions in the national debate.