I believe this is the most complete project I have collaborated with, from helping creating the name of the company to writing the manifesto to t… Read More
I believe this is the most complete project I have collaborated with, from helping creating the name of the company to writing the manifesto to the business cards, I was involved with every detail to make this brand come to life. Created from a fusion of an interactive production company and an strategy advertising agency, the agency Today is the result of a post-digital thinking focused on creative solutions for advertising within the today's behavior and mannerisms implementing solutions mixed with digital and traditional medias.
I played an important role helping on positioning the brand voice and behavioral communication, from concept and designing, to guidelines of implementation to executing pieces of stationary and advertising for launch. From sofa's fabric to wall decals, illustrations and moleskins, I spend around three months involved directly with the design and execution for the launch of a new brand with name, logo and personality renewed. Read Less