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Bēhance

BCP advertising adgency

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  • Corporate advertising
    For an not-so-corporate advertising adgency
  • Context: Create a print advertising for my ad agency BCP, wich is the oldest in Québec.
     
    Challenge: Show our creativity and experience without beeing seen as an old agency.
     
    Solution: Position the agency as " traditionnally innovating since 1963" and show ex-employees from the past with a subtle detail (percings) that shows that we were far in advance from our time, even in 1963.
  • Conception, copywriting, art direction and production: Nicolas Baillargeon