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Agave Azúl Identity

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  • This was a school project where we had to develop the identity of a hotel. The agave plant it's an endemic plant from the state of Jalisco in México, and it is the raw material that is used to produce tequila. This plant is characterized by its beautiful and elegant blue color so we took the decision to develop the brand using this element as the main symbol and also using a serif typography to generate an elegant brand.