- African Effervescence
Digital Campaign, Art Direction, Flash Development, <HTML>
- Digital campaign for Safari Operators - &Beyond. The campaign targets consumers directly. These consumers are engaged through different channels i.e email comms or ads and then taken on a journey through African Effervescence on the campaign site. The objective was to create a talking point/engagement and ultimately generate enquiries which would lead to bookings for the company. A secondary objective was to have interesting trendsetting content which would keep &Beyond top of mind.
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