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  • A new envisioned identity for the American Foundation for Suicide Prevention. Afloat was developed to be the most personable non-profit group dealing with suicide. With the former identity being too inconsistent and stagnant with its target audiences, Afloat’s goal is to be more distinguishable amongst similar groups dealing with the subject. Developed with the thought of establishing a well-connected relationship and community to the people it helps and/or educates, Afloat is more than just a suicide prevention group, it’s a mission to maintain balance over a personal crisis.