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Bēhance

Aether Sign™ —

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  • Aether Sign™
    Corporate identity for a consultancy & design company.
  • The word æther in Greek means “pure, fresh air” or “clear sky”, imagined in Greek mythology to be the pure essence where the gods lived and which they breathed. Plato described æther as that which God used in the delineation of the universe.

    After a period of research, I came up with a modern-looking, elegant and minimalistic graphic mark, stylezed version of the letter “A” but made of the three lines of the letter “E”. For me, it works best in black & white without any additional branding elements or colors.