AEROFLOT / SUPERPOWER TOGETHER!
OOH for Aeroflot and Manchester United campaign.
Superhero is a character with superhuman power, with desire to save the world and do good things. His attributes are reliability, safety and high-quality service. He always tries to succeed even in the hardest situations. That’s what Aeroflot wants to be for its consumers.
The idea is to show Aeroflot crewman as a superhero. To show collaboration of Aeroflot Airlines and the Manchester United football club.
The poster depicts Aeroflot’s crewman, who is tearing his shirt and opening his superhero costume, which is the Manchester United uniform at the same time. This is reproduction of famous Superman comic scene. With this image we are showing that collaboration with Manchester United gives Aeroflot super abilities. We are openly telling, that from now on Manchester United and Aeroflot are together. And it rocks!
The poster doesn’t have any additional branding elements. Logos of the Manchester United and Aeroflot are so well known and they are well readable even only on the uniforms.