brand Aerodium
company Aerodium Canada
design company Igloo
awards Adwards

product
Vertical wind tunnels with an artificial wind stream that creates a free-fall effect. Used both as a recreational activity and by athletes for bodyflight training.
the brief
to create new brand identity and guidelines for brand development into new segments (fashion, culture, entertainment), geographical expansion (new countries and cities) and different business models (e.g. franchise)
solution
Besides of new brand identity - one that portrays the sensations of flight, free-falling and levitation - an open, flexible corporate identity system was created based on “open-source” principles. It gives both brand owners and consumers the chance develop and adapt Aerodium style, or even create their own, without losing sight of the shared identity.

2008. Read Less