Ionic Breeze Aer Hybrid
Concept, Industrial Design/Development
Objective: Develop a new air purification system combining the advances in electrostatic and fan driven technologies.
Plan: Create an entirely new and different look for the Ionic Breeze Series of products for a top class flagship unit. It should bare little in similarity, but maintain a familiarity to the line of product from nearly ten years prior.
Concept: With the plan to build the largest unit to-date the need was to design a box that is not a box working to balance the bulk with surface curves to "slenderize" the appearance for a sculptural look that would better fit into a home living environment. The addition of an intuitive smooth electrostatic touch-control surface keeps a clean unit devoid of control clutter keeping the "appliance" look to a minimum.
Knowing the increased cost of development and production for a hybrid unit, the design needs to economize where possible, but advance in appearance. By building a symmetrical design larger housing components can be used twice instead of building tooling for too many parts and driving up production costs.
The new Hybrid was to set a new CADR standard for its type, competing with larger and more expensive replaceable filter fan-driven units and break the "beige box" look with a design to set comfortably in any home.