PricewaterhouseCoopers’ Advisory University created an unmissable opportunity to build upon the practice’s wider strategic vision: to become “the distinctive firm.” The theme for the event, “How are you distinctive?” recognized that the success of the firm depends on the individual talents of their advisors, and the teams they work in. These themes were expressed through a wide variety of media including signage, giveaways, and interactive installations.

Advisory University was a huge success: not only did it create an avalanche of positive feedback from partners and staff alike, it also helped to place PricewaterhouseCoopers at number 58 on the 2007 Great Place to Work® list.