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Bēhance

  •   Advies Website & Methodology

    "We don't want it to look like a financial services website, and... iPad!" And with these words our brief began. City-based firm Advies are award-winning Independent Financial Advisors who asked us to help them explain themselves.

    The company specialise in investment planning and protection for both private and corporate clients and wanted to produce a more tangible method of explaining their process and methodology to prospective clients. This task traditionally happens with a face-to-face chat, a little pointing to pieces of paper and frantic sketching. Using the iPad in introducer meetings as a simple tool to explain the company and illustrate the investment process then seems like the perfect solution.

    Profission produced a series of methodology journeys for the firm, each focused towards either private, individual clients or corporate practices and firms, tailoring the message to each accordingly.

    Around this methodology came a natural site update; a less static, more engaging web presence designed to streamline their brand message. In this case less is very definitely more, and we hope we've managed to help them stand out a little from their competition.


    View the website at http://www.advies.co.uk
  •  UI Elements

    Tailored to tablet browsing primarily, actions are illustrated with large button styles and arrow-backed progress icons. As new audiences are led through a methodology journey they are prompted to follow the direction of the journey or make decisions with large full-focus buttons. Section-level in-page navigation is handled with large button styles with strong on and over states. Page-level and navigation inside sections use smaller colour-coded buttons. Content within each sub-section is colour-coded to match.

    All UI assets are designed in vectors to allow easy resizing to different device types and browsing situations.