- * These ads were academic projects and were not created for or approved by smart.
smartcar ad campaign
The economically-friendly aspect of the smartcar is well-documented, and doesn't need to be advertised. However, there are many features of the smartcar that most people aren't aware of. This campaign focuses on safety, the intelligence behind the design, and easy customization. The idea was to use a strong image seemingly unrelated to the car to help communicate each feature.
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