"As You like it", 2009
Advertising campaign for Nico juices. Nico Biotime is a regional juice brand, owned by Coca-Cola in Russia.
Product:
Natural fruit and vegetable juices, suitable for children, without harmful preservatives and other chemical additives.
Brand:
Nico BioTime juices are successfully sold for almost ten years despite they have never been appreciably advertised before. The brand itself didn't have any specific features such as target audience, tone of voice, brand signature, taglines e t.c.
Task:
Create an non-tv advertising campaign for a well-known local brand, which has just been slightly renovated due to a recent change of the brand's owner company. In fact, at first we had to create a new brand from scratch, only preserving it's name, and then launch a campaign.
Channels:
Outdoor, POS, internet.
Orange juice keyvisual.
Tagline: "Orange. With pulp."
Brand signature: "As you like it"
Peach juice keyvisual.
Tagline: "Peach. Unusually soft."
Brand signature: "As you like it"
Tomato juice keyvisual.
Tagline: "Tomato. With salt."
Brand signature: "As you like it"
Outdoor
POSM
Promotional web-page with an interactive test "How well do you know your partner's (friend's, wife's, girlfriend's) preferences"?
