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Advertising and Institutional Illustrations

Advertising, Illustration

Behance.net
Project Featured On:Behance.net — 9/12/10

Advertising and Institutional Illustrations
This was made through Kult design agency in Singapore, and it's like my 5 or 6th time working with them. All of the pieces that people like of mine were done through this agency because they let me do what i want. This means the projects get very personal and I put WAY more time into them than i should. The Client was Facebook Singapore and I had to illustrate this fact: There are more than 250 million active users currently accessing Facebook through their mobile devices". There was no way i was going to draw an insane amount of figures like I did for the Bounce Dryer Bar campaign so i though of taking a cross section of people and then i remembered the personal project I have been meaning to do where I illustration people from every country i have lived in. Here are 18 people from China, South Korea, Japan, UK, and Spain (i'm not including NY). I wanted to draw some of the archetypes of people you find in these countries, the common types you see on the street everyday. Examples are, Shibuya girl, Spanish protester guy/girl, Beijing belly man, Korean acid wash jeans/jeggings girl, Chinese Pajama man, japanese salary man, etc. This is the largest piece of artwork i've made so far, it's A0 size (32.7 x 45.4 inches), but my macbook could handle it because i actually worked on each figure on its own file and put them all together in the end. eventually I will post the tweaks I have done to these characters and the blurbs i have written about them and present it to you in properly because this project took me 7-8 days working on it 12 hrs a day. The photo research alone took half of the time I think. and its all because it's so personal to me and my travels and I wanted it to look right. But for now here is the version that Facebook used.
Alternate version
in the offices of Facebook Singapore
A big 20" x 20" illustration for Kult design agency in Singapore. Its for a book about fears. my assigned fear was Gephydrophobia - (Fear of crossing bridges). Some people with this affliction imagine monsters under the bridges they must cross. I thought this would a great time to illustration some Japanese themed stuff i've been wanting to draw. this illo almost didnt happen. That bridge took like 8 hours to complete and i had to do it all over again because the photoshop file got corrupted when i was halfway done with the whole illustration! then my keyboard stopped working and more time was wasted finding the fix for that. This is acrylic paint, pencil, japanese patterned paper, chinese ink, and photoshop. I used a sponge for the tree leaves and moss. What a monster it was completing this. I'm sorry to say I logged 60+ hours on this one.

I have seen all this stuff while living in Japan, except for the monsters of course. Jizo are little stone statues that are the protectors of travellers and children. they often are decorated with red clothing. Ravens are bad omens. There is a whole encyclopedia of Japanese monsters (Yokai). Here are 6 (and a raven, so i guess this continues my Japanese crow series too). They are all based on the original Japanese design but with my twist of course. I sourced some real life disturbing looking animals for some of these. The melting face guy in the back is based on a blob fish (truly disturbing). The red oni is based on a Chinese girl in my Japanese class hahaha. the bug eyed furry guy is based on a Tarsier (some kind of monkey with huuuuge eyes). The guy on the upper left is a Hitotsume-kozo (one eyed monster that resembles a bald Buddhist priest)
awesome japanese papers i found at various stores for the kimono.
Seen here is a kappa (turtle like thing that will do bad things to you but has a hole in his head with water in it so if you bow to him he must bow to you therefore losing the water in his head and disabling him so you can run away), an oni (demon/ogre, you throw beans at people wearing these masks on setsubun day)
an umi bozu (sea monster)
a Suushi Nuppeppo (animated lump of decaying human flesh), a Kijimuna (a forest sprite from Okinawa). All Yokai have crazy stories that are super strange and intersting to me as a westerner, for example the Kijimuna bug-eyed monster on the right, here is an excerpt "a kijimuna may offer to carry a human on it's back as it leaps through the mountains and over the seas. The kijimuna dislike people passing gas on their backs, however, and will immediately throw the human off their backs, no matter where they were at the moment."
Kobe Bryant T-shirt design that I did for Nike last year. It features Kobe and his new shoe. His nickname is "The Black Mamba". Unfortunately this project got killed so this design will never see the light of day. :(
it took a really long time to render all those snake scales. :-(
Client: Yahoo! Singapore
Brief: I had free control as long as i included the purple idea chair and used Yahoo! purple in the illustration.
Client: Yahoo! Singapore
Brief: I had free control as long as i included the purple idea chair and used Yahoo! purple in the illustration.
Client: Saatchi and Saatchi (NY)
Brief: used in an online game for Dailies contact lenses. players look at two similar illustrations and try to spot the 5 differences in each.
Client: Tiger Beer via Kult (Singapore)
Brief: They teamed an illustrator and a photographer togther for the Tiger Translate artist series.
Also published in American Illustration 29
Client: Yahoo! Philippines
Brief: I was given free control as long as I used Yahoo! purple in the illustration. This was used in the Yahoo! Purplehunt campaign in the Philippines on limited edition PS3s, postcards, stickers, the web, and more.
Also published in American Illustration 29
Client: Tiger Beer via Kult (Singapore)
Brief: An illustration for the Tiger Translate artist series. The themes for this series were CHANGE and SOCIETY. This piece is about the loss of culture.
Also published in Communication Arts 51