Advertising Project - The Big Switch Outcome & Marks
Project is to create a advertising campaign for a public awareness campaign. For one of my campaigns I chose to advertise "The big Switch Off" which promotes the use of saving energy and the effects of global warming.
I wanted to some how combine these two important elements together in a clever but simple concept. I used the cliche 'power' symbol but as a sight for a sniper (gun) scope to emphasise the danger of not turning off electrical devices. I also designed a series of logo's which could be incorporated to represent the campaign nationally.