Advertising Poster.
timeline. 2 days
client. Kaleidoscope Performing Arts
I had the pleasure of creating a poster to promote a fundraising fair for Kaleidoscope Performing Arts group.
I thought of imagery, colors and textures that are associated with fairs, but because this wasn't a typical fair, (it's more humble, hand-crafted, with home baking) I wanted to ensure the style and design of the poster would capture that feel.
I realized the coloring and treatment of the artist Lovely Sweet William would best portray this mood.
The soft toning and bright colors helped represent the fun and joy that fairs bring, while the hand-rendered typography and watercolor texture made it more down-to earth and approachable.
A style that I absolutely adore doing, is creating 5-6 different layers of tea-staining and watercolor pencils.
I start off with a very faint tea-stain, and gradually add darker and more refined watercolor pencil layers to the illustrations I create. And then top it all off with a dark outline of pencil.
I then photograph/ scan in my created illustrations, tweak them in Camera Raw and lay them out on Photoshop, adjusting the blending modes, exposure, color balance accordingly.
This whole process took me 2 days, one day for creating the illustrations, one day for producing the poster in Photoshop.
The client was really, really happy with the end result, and I loved making it. Can't wait to do another one like this!
My little work station. Here I'm testing out color combinations to emulate the color palette of Lovely Sweet William (pictured on my laptop screen)
Layer one of 5. Light tea-stains over the illustrations I lightly pencilled out. I let them dry and then move onto the first addition of watercolor pencil
I add the first layer of color, and create some of the watercolor splatters, by blowing on the wet illustrations at a certain angle
Third layer, adding stronger color and more tea stain shadows and contrast. I usually repeat this 2-3 times, in between drying
Once I'm happy with color and contrast, I trace over the initial light pencil marks I used to paint the tea stain with, with dark slate grey pencil
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