For this assignment, we were required to work with a partner to develop a local advertising campaign. My partner and I chose to work on Kiwi.
The storyline of this 30s TVC goes like this - A setting in a warzone. A timid soldier hides behind a tree. He suddenly thought of an idea and did something. He stood up and walked into the warzone and all his enemies were blinded. He winked and the screen shows the Kiwi logo with the tagline "The Shine Bomb" - it was the powerful shine that blinded the enemies.