This is a team base project. It was our final project for the term. Under the advertising module, we were to choose any profitable base company (mainly selling items) or we could even choose a campaign. My team chose a profitable base company called Axe Brand Universal Oil. The idea is to create a new Unique Selling Point (USP) that targets the younger generation (teenagers). The purpose is to inform these youngsters that the product is not only for the old, but for the young who are stressed with school and social and family problems. The USP is called: Be Mind Free.
Below are a series of the Mock Ads for the product designed by my team and I.
The last image is for Ambient advertising (for bus stop banners).