We were requested individually to pick one brand out of three, and to create an online advergame including actual products. We could use any partnership or extra feature as long as it was bringing added value to the concept. Kellogg's characters already had their own personality, so I just tried to use mini-games mechanisms fitting them. London Olympic Games were definitely adding extra value in my opinion, and are the kind of partnership Kellogg's could consider. A contest with limited duration and rewards would also create a good link between the game and the products.
The assignment had to be completed within three hours.