- Adventures in ITS
2011-2012 Marketing Campaign
- This campaign represents a marked departure from the style of past Econolite Group campaigns. I worked on the team that created the initial idea, and created the concept art and helped develop the "pitch" presentation our team made to upper management. I have created the vast majority of the art for this campaign, and have done all of the concept, design, and layout work myself. I drew the characters from scratch, and did all of the coloration/shading, as well as created any logos necessary.The cityscape backgrounds are not mine, with a few noted exceptions. They are vintage ad art the company used in the 1960s, found buried under boxes in the company warehouse. The damaged drawings were brought to me, and I restored them digitally to their original state, and have been using them throughout this campaign as a nod to the company's history.Working alongside our staff writer, I have helped in writing and/or editing the text used throughout. We hired an outside firm to complete the actual video animations, using the fully designed, layered art files I provided to them, along with my storyboards and direction. While in a time crunch on one phase of the project, I also worked with a contractor to create vector art from two of my character sketches, but was not wholly satisfied with the result--I reworked this art significantly, but pieces of it do remain.