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Adobe - The New Creatives

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  • I visual effects supervised this spot produced in-house at Goodby, Silverstein & Partners for Adobe featuring artists with their work projected on their own faces.  Directed by Brady Baltezore ( and shot by Juli Lopez. Sam Luchini and Roger Baran were the agency creative team.  Full credits below.
    Research, previs, test shoots, and early edits started at the end of August. Our two-day shoot started on Tuesday, September 10th, we completed the edit by that Sunday, and did final color at Spy Post on Monday.
    Camera A was a RED Epic shooting 5K and the B camera was a Sony F5 with 4K record.
    Music is "Default" by Django Django.
    The spot on GSP's site:
    Youtube link with links to the artists:
  • Full credits:
    Agency: Goodby Silverstein & Partners
    Client: Adobe
    Co-Chairman/Creative Director: Rich Silverstein
    Associate Creative Director: Will Elliot
    Senior Art Director: Patrick Knowlton
    Art Director: Sam Luchini
    Copywriter: Roger Baran
    Director of Broadcast Production: Cindy Fluitt
    Executive Producer: Cat Reynolds
    Director of Graphic Services: Jim King
    Production House/Post Production: eLevel Films
    Director: Brady Baltezore
    Executive Producer: PJ Koll
    Executive Producer: James Horner
    Producer: Chris Whitney
    Director of Photography: Juli Lopez
    Post Producer: Katharine O'Hara
    VFX Supervisor: Nathan Shipley
    Animation: Jessica Gibson
    Editor: Erik Johnson
    Editor Assistant: Quinn Moticka