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Bēhance

  • ADOBE - MYTHS
     
    I was commissioned to create a series of typographic illustrations  and corresponding '&'s for a campaign promoting Adobe's social, marketing, and analytics software. The illustrations dramatise popular myths and perceptions related to those fields. 
     
    ​The treatments were used in a variety of digital and printed executions. Several of the executions were also translated into German and French for use in Europe
     
    Agency:  Goodby, Silverstein & Partners
    Creative Director: Jim King