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Adobe Achievement Award Poster

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  • Adobe Achievement Poster
    2,500 coffee cups
  • This student award poster depicts a designer creating an award-winning work out of paper coffee cups—running on pure caffeine as many design students do. Working with a modest budget, we called in many favors of friends such as producer Philip Haemmerle and architecture firm Loading Dock 5. We needed a studio with 30ft ceilings and scaffolding to get photographer Zane White up high enough to shoot the picture (as it turned out Zane was afraid of heights). We had a wooden floor constructed and then arranged 2,500 filled coffee cups with many helpers. Design: Matthias Ernstberger Photography: Zane White