Agency: Playgroup
Role: Creative, IA 
The Ask:
To create a hub for the Adnams brand, housing a re-designed blog, e-commerce platform, and product showcase.

The Answer:
A lifestyle site, driven by stories, blogs, podcasts and videos that presents a clear definition between the different parts of the business; beer, wine, spirits, hotels and retail whilst blending ecom moments with stories.
Socially connected, with a design language befitting the brand's Southwold provenance. As well as providing a platform for expressing the personality of the brand, Adnams have seen a significant up-turn in online sales across all product categories and content being shared on average, 108 times.