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Adidas x major league of soccer

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  • Adidas x major league of soccer
    smart soccer since 2012
  • Campaign* for Adidas micoach and the MLS.

    Revolutions are born from simple ideas. Insights that become emotions. Desires that become innovations. Systems that unleash true potential.
    It's time for a new revolution.

    It's time for smart soccer

  • Creative Director: Charles Hall
    Art Direction: Antonin Brault Guilleaume
    Copywriter: Joseph Hagel
    Director: Kyle Cooper
    Post Production agency: Prologue
    Music and voice: Saul Williams and Emoto
    Sound design: POP

    *Posters are only explorations.