Adidas - Unite All Originals
For the Spring / Summer 2013 collection, Adidas Originals launched a new global platform entitled “Unite All Originals with the intentions to link creative people from all walks of life under one global community.
As a key market for Adidas, and Asia's growing creative hub, Singapore showed its creative colors by promoting the ZX 700, the quintessential sneaker for creative urbanites.
To ensure that these didn’t turn into another "creative" orientated print ad, a multi-layered effect was chosen with a myriad of design possibilities. The result, a look and feel that evolved constantly, exuded the spirit of the city and remained fresh throughout the season.
