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Bēhance

Adidas Radar

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  • Today, each second of information is needed. The data transferred between people is almost impossible to be calculated. Inspired in ‘’data visualization’’, the Adidas Radar is an identity created in real time. While the costumer do their shopping, their bags and boxes are printed with the last messages and tweets, about the Adidas, posted online.The costumers will receive these personalized bags and boxes when they leave the store.