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Adidas Outdoor trade show booth

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  • Adidas Outdoor Trade Show Booth

    For the outdoor section of adidas we (mutabor) created an individual booth concept based on a folded piece of paper that symbolizes airiness, stability and dynamic. The construction of the booth will be used for 3 years while the graphic design changes every year. It was my task to integrate the new adidas CI into that existing room experience.

    Client: adidas
    Agency: mutabor (
    Industrial-Design/Architecture: Holger Schardt, Max Toth
    Booth construction: metron GmbH