Adidas Outdoor Trade Show Booth
For the outdoor section of adidas we (mutabor) created an individual booth concept based on a folded piece of paper that symbolizes airiness, stability and dynamic. The construction of the booth will be used for 3 years while the graphic design changes every year. It was my task to integrate the new adidas CI into that existing room experience.
Agency: mutabor (www.mutabor.de)
Industrial-Design/Architecture: Holger Schardt, Max Toth
Booth construction: metron GmbH