We were given a class project from the Adelaide Zoo to create an advertising campaign to boost falling attendance numbers. The campaign was to include a newspaper press advertisement, a bus advertisement and a direct mail piece.
The idea centered around the beauty and majesty of these creatures and the sheer wonderment you feel when viewing them in real life.
To acheive this, I based my campaign around the beautiful origami work of Davor Vinko
(the flamingo) and Gen Hagiwara
(the lions and giraffe).