- Adding ValueRe-branding Sugar
- For this product I was given the brief of re-branding Sugar.
After research I found that 50% of sugar is made in the UK but a small amount of people knew this fact. So with my packaging I aimed to make this obvious to customer and let them know this is a product to be proud of.
- Once I had designed the look of the packaging I then had to develop an advertising campaign to promote the product. I came up with the idea of using famous English Landmarks as they are something the nation is proud of, and thats the association I was trying to make with the sugar.
I produced a range of posters in 4 different colours to represent the 4 different types of sugar, I also made a Billboard poster and a Storyboard for a television advert.