Adam Perry Lang
Brand Identity and Cook Book
Brand Identity and Cook Book
To coincide with his latest book release 'BBQ25' (also designed by Interstate), Adam needed a brand identity that conveyed his passion for all things barbecue, his instinctive thirst for knowledge and new skills and his strong, bold persona.
Our first steps were to get to know who Adam Perry Lang was, what made him tick, his likes, dislikes - how he came about being a recognised barbecue expert. The latter element challenged Interstate to research - what is barbecue? The art of barbecue is so much than the stereotypical image. It is serious business with serious flavours and each country does it so differently.
Our first steps were to get to know who Adam Perry Lang was, what made him tick, his likes, dislikes - how he came about being a recognised barbecue expert. The latter element challenged Interstate to research - what is barbecue? The art of barbecue is so much than the stereotypical image. It is serious business with serious flavours and each country does it so differently.
Hand rendered type and stationery
Colour palette
Web presence
Adam Perry Lang - BBQ 25
BBQ 25 is Adam Perry Lang's latest book which distills the "25 recipes that we cook 95 percent of the time". It is a handy field-guide that is finished in wipe-clean board so it can accompany the BBQ'er to the grill.
Detail
BBQ 25 web presence
