Adam Internet are a leading Australian ISP and they wanted a digital Christmas card to send to their suppliers. I gave them so much more. A guide to a Merry Christmas! The Guide provided useful information on how to make the most of the holiday season, from what wine to buy, to how to deal with the Boxing Day hangover, and regifting like a pro.
More than just an original Christmas card idea, the Adam Internet Guide to a Merry Christmas, kept the recipient online through links on each page of the guide to further information. It ended with a video message from the management and staff at Adam.
The guide was quickly sent on, downloaded, shared on facebook, twitter and emailed, giving Adam more reach than they expected, and reinforcing the company's positioning statement that 'The internet is easy with Adam'.
The guide can be seen online here http://adam.com.au/christmas