Product: Janata Ata Chakki
Basic idea: Two liners are created to describe that the whatever may happen in rest of the world, say corruption, increase in costs, recession etc. Janata Ata Chakki is the best. In India flour is a main ingredient of meals, so in every house, flour of grains is used. and at least one person from each house goes to the flour mill to grind the food grains. Thus at flour mill general subject like politics, corruption, gossip etc. such thing are churned, here in this campaign i have written copy of two liners based on these subjects.